Christian Sieger, CEO at sieger design • Hotel Designs

The identify ‘sieger design’ is no advertising strategy – powering it these days are Michael and Christian Sieger, linked by each specialist and family members ties. The brothers complement every other beautifully, with each and every one particular enjoying their possess individual role as they drive the model forward on a perfectly-developed observe of excellence and innovation. When Christian Sieger’s role in the company is concentrated on advertising, he shares his brother’s exacting design and style requirements and comprehension, getting been integral to the method that has noticed sieger layout generating icons for the sanitary area and regularly complicated and reshaping the business with groundbreaking patterns.

Since the starting of the 1980s, the studio has innovated several product sorts – from the very first designer bathroom fittings and holistic lavatory sequence to huge overhead rain-shower spray systems and circumstance-managed showers. We kicked off the dialogue by inquiring about this focus on the lavatory.

Pauline Brettell: The sieger history is rooted in rest room layout. Although you have expanded the design and style remit, is rest room design nonetheless at the core of the studio?

Christian Sieger: Indeed, it is! We have been frequently lively for Dornbracht, Alape and Duravit for additional than 35 yrs now. Moreover, lavatory architecture has come to be really important for us. For instance, we develop remedies for little size premium spas, for semi-public bathroom services or hotel bogs. For me, the bathroom is on of the rooms that defines my working day, so to sharpen the concentration on rest room design tends to make great perception.

PB: Selecting up on the thought of toilet architecture, very last year at HIX, the conversation was about the Re-Demand Spa thought/design – has this moved forward around the class of a year?

CS: The Re-Charge Spa strategy was about building a multifunctional room with a large degree of structure and excellent in a quite compact place – we have detailed the room a bit further more and are in contact with accommodations from Portugal to realise some sample Re-Cost spa suits.

PB: The SSPS® (Compact Dimension Top quality Spa) job is a further distinct response and alternative to the extreme concentration on wellness in hospitality – can you explain to us a little bit additional about that.

CS: The SSPS suite is all about bringing alongside one another quite a few treatment method prospects in the smallest of place offering guests the alternative of enjoyable specifically in the area, in a non-public personalised spa. Motels are obtaining to be revolutionary transferring forward on wellness offerings and the SSPS® is an fascinating solution!

PB: How does your perform with Dornbracht tie into principles like Re-cost and SSPS?

CS: For almost 20 yrs we have committed a large amount of consideration to the h2o experience – specially in the shower! From innovating a rain sky with organic drops beyond a horizontal shower to produce new experiences to installations like the massage nozzles WaterFan or WaterCurve, wellness and endorsing wellbeing has been a distinctive concentrate of our work. These are all concepts that have been developed into solutions to improve the total wellness and well being ideas in just models.

PB: The CYO fitting design for Dornbracht has received many design awards. Could you notify us a little bit about the inspiration and procedure guiding this design?

CS: It roots back again to a style from 1969, a time with hugely subtle structure objects. Michael arrived up with a reminiscent to this design and style in a very up-to-date interpretation, with a contemporary stage of precision and perfection and a new sculptural quality. With its iconographic C spout, CYO delivers an archetypal formal language into below and now. And the products thought incorporates new alternatives for individualisation, for instance with a variety of finishes and a multifaceted inlay strategy for the handle components. They make CYO a bold products to develop and impact toilet architecture, that means that architecture could be produced all-around the tap, committed to the structure DNA of CYO.

PB: What are the most elementary changes to bathroom design and style – in your feeling – that we are viewing in hospitality and in the residence?

CS: In hospitality, friends delight in far more features and remedies in the privateness of their home, a spacious shower – preferably combined with a steam shower. With this they can find peace instantly in their rooms at any time of the day.

In the personal rest room, we see much more purely natural elements and a lot less tiles, more drinking water solutions in the shower for gentlemen and ladies, additional daylight, a lot more entry to mother nature, all in a extra recharging ambiance.

PB: How collaborative are your initiatives in the studio – and are there cross pollination of concepts throughout the disciplines?

CS: It always relies upon on the task, but undoubtedly, between my brother Michael, who’s the designer, and me as the marketing and advertising director, there are consistent discussions going on – as well as across the teams: industrial structure, architecture, interaction. In our studio, about 35 personnel pool with each other experience from a wide variety of disciplines. And our associates thus gain from this creative imagination and consultancy.

PB: What is your favourite section of the procedure?

CS: For Michael – the artistic mind – coming up with new tips with bold targets for new products is most complicated and demanding. For me, it’s the official launch of a new concept or a new selection at an party or reasonable, remaining in a position to current the items personally and seeing the reactions of shoppers and push.

High definition: From bees to the huge 5 the sieger brand seems to be driven by a apparent established of values. Do you have a particular passion venture?

CS: On the 1 aspect, our tabletop model is a distinctive passion for me, bringing spouse and children and pals with each other, receiving connected by a shared meal or just experiencing these unique times jointly. It’s our goal to enrich people’s daily life or what we like to simply call ‘the excellent life’. On the other side, as part of our Dornbracht collaboration, we make awareness for bathrooms and its vital role for increased good quality of life globally. We have been driving key tendencies in the field and our partnership would make me see a variety of cultures all over the world.

PB: And lastly, any remarkable new jobs on the horizon you can share with us?

CS: Oh certainly – it is all about feeding on and eating and the important approach of making ready superior foods. Producing absolutely sure, people will interact with their kitchen area in a additional pure way.

Primary image credit: sieger models