Here’s Why Million Dollar Baby Co Is Leading The Non-Toxic Children’s Furniture Market

Here’s Why Million Dollar Baby Co Is Leading The Non-Toxic Children’s Furniture Market

There is far more force than ever now for mothers and fathers to build wonderfully created nurseries and children’s rooms. With #babynursery having much more than 168 million views on TikTok, from minimalist to mid century contemporary and significant-stop designer appears, while a newborn most likely won’t try to remember what their nursery appeared like—social media will. Yet another large factor in home furnishings choices for mothers and fathers appropriate now is obtaining pieces that are non-poisonous and eco-pleasant.

Even so, 1 AAPI firm is main the way in both of those these marketplaces as nicely as the mass market place sector of toddler home furniture. Million Greenback Little one Co. was started in 1990 in Los Angeles by Daniel and Maryann Fong and is now led by their children CEO Teddy Fong and CRO Tracy Fong. Even though it is the parent business of 7 manufacturers most notably Namesake, Babyletto, DaVinci, and Nursery Will work, it proceeds to be a family members-operate business.

Commitment To Safer Products

As dwelling a nontoxic (or at the very the very least) a lot less poisonous life-style has turn out to be a precedence for quite a few, specifically for moms and dads, Million Dollar Baby Co solutions are a key go-to for basic safety at all value points. With cribs ranging from underneath $200 from DaVinci to $10000 from Nursery Works—nearly anything the corporation will make is non-toxic and sustainable.

“Million Greenback Newborn Co. has partnered with UL to examination products and solutions from the most rigorous 3rd-bash chemical emissions requirements as a result of the Greenguard Gold certification program. These stringent scientific exams scan for above 10000 chemical emissions and Unstable Organic Compounds (VOCs),” suggests Vice President of Model Sara Worland.

76 % of the solution line across the company’s 7 makes are Greenguard Gold Qualified. This features all mattresses, 98 p.c of cribs, and 95 % of rockers and gliders. It is also a person of the extremely several businesses in the nursery area to have dressers that meet UL’s stringent skills with 38 percent of dressers qualified.

Million Greenback Child Co has also dealt with the problem of foam utilised in rockers and gliders, which are some of the most toxic parts of nursery home furniture. “We’ve ensured the foam utilised in the seat of all our rockers and gliders satisfies all CA TB117-2013 flammability needs and are CertiPUR-US qualified. This means that the foam is created without PBDE or Tris flame retardants, significant metals like mercury, formaldehyde, CFCs, and phthalates which can result in supplemental pollutants in the home,” clarifies Worland.

In addition to this, sustainability is a most important precedence for the model. “All seating alternatives attained FSC Certification for their wood frames in late 2021, and we only use the most sustainably sourced woods out there for cribs and dressers like New Zealand Pine,” suggests Worland.


Babyletto is arguably Million Dollar Child Co’s most well-regarded manufacturer. Talk to any attractive parent with a little one at present in diapers and there’s a excellent chance if they really don’t individual Babyletto’s Hudson, Lolly, or Gelato Cribs, they are at minimum noticed them. These mid century present day impressed minimalist cribs are sold instantly by Babyletto as perfectly as at Pottery Barn Youngsters, Wayfair, and Crate and Barrel. With the minimalist neutral trend at the moment at its peak, most of Babyletto’s prospects are from large cities, specifically in California and New York. Though the price tag issue is considered mid-selection, this line is common with superstars together with Meghan Markle, Margot McGee, Heather El Moussa, and Elaine Welteroth.

Instagram and TikTok are significant good reasons powering the brand’s good results. “The group on social media is a significant driver for our models because it makes it possible for us to hook up with new and expecting mother and father straight and uncover insights regarding what is most critical for their nurseries,” claims Worland. “We can also look at developments and fashion advice grow to be well-liked in authentic-time which can guidebook what materials or finishings we really should use on future seating merchandise or cribs. It is also a good opportunity for us to get comments on our products and associate with remarkable articles creators.”

But even individuals who do not make selections dependent on what influencers write-up gravitate toward Babyletto’s aesthetic which includes Los Angeles mom Chanel Kenner, who is at present utilizing the Lolly 3-in-1 convertible crib in Black/Washed Normal for her next daughter. “I liked the fashion. I really like black, white, and neutral hues, especially for furnishings. When I saw this crib and the sheets that came with it, I experienced to have it. I obtained the dresser and changing desk, much too, that finish the set.”

When her 1st child graduated from the toddler bed, Kenner felt fairly “bittersweet” that her Babyletto established would no longer be vital. The good news is, she turned expecting with her second baby shortly thereafter and was excited to use it yet again. “They are so tough and however definitely on-craze. Furthermore I will usually enjoy the black/natural wood search irrespective of whether it is really in design and style or not. The nursery is really the dream vision I experienced a long time ago, but I eventually figured out how to make it come to lifetime.”

Nursery Is effective

Nursery Will work is the brand’s luxury line with some of the most showstopping cribs at any time developed. This includes the famed Vetro acrylic crib that Kim Kardashian and Beyoncé employed. The Luma, which is a very similar crib with a relatively much more up to date layout is also preferred between celebrities like Matt Sorum of Guns N Roses. His Palm Springs nursery was showcased on Architectural Digest in December 2022.

Nursery Works’ most current start is the head-turning Gradient Crib, which looks extra like fashionable artwork than newborn furniture. Created by Matthew Grayson and produced in Minnesota, it is made from 100 % sound maple hardwood and is one of the most highly-priced cribs on the industry priced at $10000.


DaVinci is an amazingly attention-grabbing model mainly because though its mass market—the line truly goes beyond the essentials in conditions of style and design, colours, and types. Jenny Lind, which was the company’s 1st-at any time crib is a fantastic case in point of this. Priced below $200, it is readily available in a wide range of colors from blush pink to shades of environmentally friendly and black. It appears as if it really is been designed for social media posts, however it is been in production for more than 30 decades.

Despite the price, moms and dads have located DaVinci’s offerings to be practically shockingly resilient. Rebecca Bingham, a mother of seven young children in San Mateo, California tells me. “We at first bought a DaVinci mini crib for my oldest (now 22) for the reason that we were bad and experienced no area. Back then you had to go to a little one home furnishings retail store. We preferred the idea that became a toddler bed. There was a five-year crack between our first two young ones. But we handed it all around to my sisters.”

Following using it for two little ones, Bingham upgraded to a comprehensive-sized crib, in the long run ending up with a few cribs total. “My children have been the form that chewed on the rails, that vaulted out of them or climbed into them to pay a visit to young siblings. We needed strong and they are. The nontoxic detail was significant simply because my kids constantly gnawed on the top rail.”

Million Greenback Child Co will continue to extend DaVinci in 2023 with new cribs, a glider, and added merchandise in the Carter’s By DaVinci line.


Bought below the title Million Dollar Infant Vintage for 30 years—Namesake is the brand’s common line well known in the Midwest, Northeast, New England, South, and Southeast.

While this line was re-named in 2022, 2023 will mark a re-launch with new products and partnerships. Worland clarifies, “We’ve relaunched the Million Dollar Baby Common brand as Namesake which we are treating as a total new manufacturer with an updated mission statement and manufacturer values. We did this mainly because Namesake speaks to present day dad and mom who want a laid-back, relaxed, and eclectic style approach in their properties. Namesake fills a gap in the marketplace for a fashionable and regular aesthetic that mother and father have been browsing for.”

Colorado Springs mother, Sasha Watson bought the 4-In-1 Convertible Crib in January 2021 without having figuring out just about anything about the model, but she was enticed by practicality and eco-pleasant issue, telling me, “It was simplest to get the matching dresser and be accomplished with it.”

The Future Of Million Dollar Infant Co

Sustainability will continue on to participate in a significant role throughout all manufacturers. For instance, Million Dollar Infant Co is in the system of transitioning quite a few of the present linen fabrics from eco-functionality to Are living-Clever fabric which is waterproof, stain-resistant, and produced with recycled fibers soured from plastic drinking water bottles. “Sustainable tactics are vital from the begin of the source chain procedure to the instant it reaches our clients,” states Worland. 1 case in point of this is Babyletto’s new GOTS Licensed Natural and organic Muslin Cotton Crib Sheets.

The manufacturer will also continue on its partnership with FloorFound, which sells unused open-box and returned goods from a assortment of models across most major property groups. Million Greenback Toddler Co has its individual branded storefront on the web-site presenting items Babyletto, DaVinci, and Namesake at a lowered selling price. This isn’t only a good way to make these goods far more obtainable to mom and dad on any funds, but it has also kept more than 12 tons of household furniture in circulation and out of landfills.

In addition to new convertible cribs throughout all traces, Million Greenback Toddler will also be adding additional options and conveniences to their products which include device charging ports on new gliders and recliners, which is a good advantage most parents will absolutely appreciate.